Search Engine Marketing

Major search engines such as Google®, Yahoo!, and MSN offer one of today's most affordable and effective advertising opportunities. And they are the ideal way to geographically target local consumers. Just look at the facts:

• $17.3 Billion 1st 3 Qtrs. of 2008- 14% Increase Over 2007.
• There were 13.5 Billion Searches in January 2009.
• 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book.

When consumers are looking for products or services from a local business, the chances are good that their search begins or ends on the Internet. So, why don't more businesses advertise where local consumers are looking? Because managing local search advertising campaigns take time and specialized knowledge.

Netresults delivers easy-to-use, patent-pending technology and ROI-focused tools to help our clients run successful local Internet advertising campaigns. Our platform ensures that our clients' ads appear alongside only relevant keyword search results which produce leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site. And advertisers only pay when potential customers click on the ad and visit the business's site.

But that's not all Netresults can do. When a local consumer clicks on an ad and goes to the Web site, we can track precisely how the consumer explores the site. Clients can see first-hand which products or offers are attracting consumer attention, and whether the Web site is effectively designed to generate leads. Netresults can also monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or print an offer coupon from the site. And we can record prospects calls to your business to ensure telephone inquiries are handled effectively.

Because Netresults takes care of all the details, our clients can spend more time satisfying local customers and less time finding them.

Netresults consolidated reports - accessible online – 24-7 through www.nationalmktg.com, clearly show the results of local Internet advertising campaigns from all publishers. The reports detail site visits, phone calls, emails, and form submissions, showing you exactly how your campaign is performing. They also show your budget status, and reflect the superior results obtained through the Netresults platforms ... ability to refine the mix of search engine advertising and keywords for optimal results.

Netresults supplies the missing link between online and offline activity.

• Our call tracking service provides advertisers with a unique phone number for each campaign that forwards automatically to the advertiser's existing phone number (or one that they specify). This unique forwarding number allows us to record how the local business handles calls and enables the system to track individual call information, including the phone number of the person who made the call (if not blocked), as well as how many calls the overall campaign produced.
• In a similar manner, we also track e-mail responses through a unique email address, and can track coupons printed from the advertiser's Web site. Taken together, Netresults gives clients a clear view of how each customer's online activity translates into offline purchasing.