Offline Solutions

 
Designing, Deploying, Harmonizing Campaigns — Yellow Pages, Internet, Direct Marketing
 
Yellow pages and other print directories are the original search engines, and they are still a good tool to reach consumers ready to book or buy. Similarly, Direct Marketing and Terrestrial Display Advertising may seem old fashioned but they’re also tried and true tools representing trusted consumer resources. We’re ready to work with you – whether your business is national or regional – to design and implement a cost effective offline program.
 
And we won’t stop there … We’re committed to offering custom tailored solutions; campaign’s that combine new media and traditional print advertising, that will enable you to attain or maintain market leadership.

 
Effective Marketing Starts With Tried & True, Includes Bold & New and Depends on Creative Execution

Our background in Directory media planning and placement allows us to design and implement offline campaigns that locate, track, and play to the habits of consumers in the active decision making process.

Yellow Pages usage patterns are changing and your business needs the tools and data mandated to keep ahead of the curve. The team at National Media utilizes every available resource, including analytics from our custom call tracking programs to make individual recommendations that bring results.  Our comprehensive reporting will let you know exactly how many calls an ad delivers for your business. 

You Won’t Have to "Guess" Which Campaign Components are Delivering ROI.  We’ll Just Show You!

• Dedicated account team that will personally service every aspect of your account
• Yellow Pages, White Pages listing management
• Account reviews & marketing recommendations
• Directory Usage Data to the ZIP Code level
• Comprehensive mapping & demographics
• Directory media planning and placements
• Research & Competitive intelligence
• Call tracking solutions
• Full service art department
• Publisher "ride along" & "direct delivery" programs
• Third party syndicated research to maximize the efficacy of media buys
• Fully integrated online account management tools will allow you to view and approve your campaign.

 
Our team will use a comprehensive set of tools to help you plan and manage your directory strategies:

• Competitive Analysis: We’ll analyze your yellow page program and make recommendations based on a comprehensive tear page analysis, advertising strategies, heading usage and budget requirements. Rate cards and demographic information will be provided with all recommendations.

Our recommended strategies are categorized into three areas:

• Dominant: This strategy indicates your ad placed in a dominant position in relation to other advertisers. Typically, this includes ads in the top five positions.
• Competitive: This strategy typically places ads within position 6 - 10 under a large heading.
• Representative: This strategy implies that the ad is at least represented under the correct heading staking no position claim.

 
Directory Program Analysis: Analysis of individual directories to ensure proper placement in directories that will yield the best return on investment.  We recommend call tracking tools for individual ads to determine ROI and changes in usage patterns to determine forward budgets.

GeoGeographic Analysis:  When your prospective clients are clustered in specific localities, we locate directories belonging to those areas.  Using Radius and Usage studies we find which directories are used within your market area.

Basic Mapping Services:

Maps and demographic reports can be specified at your discretion for a variety of demographic factors and business or consumer variables. Common requests include: Directory coverage maps, competitive analysis for a region, mapping of key demographic variables within a region and demographic and income forecast for a region.

Custom Billing Options:

We offer billing programs that allow for itemized billing, split billing, location billing and more.
 
We make sure that our clients benefit from discount offerings from the publishers. Because of our excellent relationships with the publishers we’re often able to negotiate special programs to meet your needs.
 
Full Service Art Department

National Multimedia Marketing Inc. maintains a full service, in-house graphics department ready to design and transmit your yellow page artwork to the appropriate publishers at no additional charge.
 
We’re also able develop new advertising concepts; create magazine ads, newspaper ads, brochures and any help with other artwork needs you may have.
 
MTM Testing - Proving the Value of Advertising

Since the inception of our agency we’ve excelled in proving the value of their advertising to our clients. By use of testing programs sponsored by the Association of Directory Marketing (ADM) or the individual publishers we have provided data to our clients of the effectiveness of their advertising programs.
 
National Multimedia Marketing Inc. has a reputation for staying on the cutting-edge while providing advertising programs of proven value.
 
Online Account Access

Once you’re a client, you’ll benefit from online access to your campaign 24 hours a day, 7 days a week. Our exclusive in-house service, YPPNet will allow you to view and approve your advertising orders and artwork online. This user friendly program can be tailored to fit your needs … if you’d like sole access to your campaign or headquarters wide access that gives your sales team specific usernames and passwords to view specific parts of your campaign by region, close or publication date, order status and account balance.